An analysis of the wine market in Shanghai.
Promoted by the potential of economic developing and the bid for holding the 2010 World’s Fair, Shanghai’s wine market is flourishing and attracted many merchants, including 894 wholesalers of wine products, 38,000 retail sellers and more than 20 thousands restaurants distributed at side banks of Huangpu River. Shanghai’s wine market is flourished in supply and demand; with a throughput of 50 thousand tons of wine per year, and the wine sales in 2005 has a growth rate of 25%. That’s why Shanghai was regarded as the vane of China’s wine market.

Fast economic development.
Shanghai is one of the most economically developed cities in mainland of China. In 2004, its GDP reached $6661 and it had kept an economic growth of over 8% in the continuous 10 years. The third industry cover a certain proportion in Shanghai’ s economic, mainly including financial industry, real estate industry, insurance industry and transportation industry. Most of the Global 500 Companies has set up their headquarters, branches and offices in Shanghai.

Large population, lots of consumers, and abundance of night-life have promoted the development of wine market.
At the end of 2005, the residency of police reached 13.6026 million, and according to “Eleven Fifth” Outline, the residency of Shanghai would reach the number of 19 million by the end of 2010.